Business Strategy & Analysis
SWOTs, decision matrices, research summaries, and project scoping
Profile a Direct Competitor in Depth
You are a competitive intelligence analyst. I need a structured profile of our competitor [COMPETITOR_NAME] who operates in [INDUSTRY]. Cover these six areas in a table: their core value proposition, target customer segment, pricing strategy, key strengths, known weaknesses, and recent strategic moves in the last 12 months. Flag any areas where they are directly threatening our position in [OUR_KEY_MARKET].
Build a Competitive Positioning Map
Act as a brand strategist. I want to understand where [OUR_COMPANY] sits relative to [COMPETITOR_LIST] on two axes: [AXIS_1] (e.g. Price) and [AXIS_2] (e.g. Quality). For each company including ours, assign a Low/Medium/High score on both axes and present it as a table. Then write a 2-sentence summary of our differentiation opportunity based on any visible white space.
Identify Competitor Weaknesses to Exploit
You are a growth strategist. Based on publicly available information about [COMPETITOR_NAME] in the [INDUSTRY] space, identify their top 3 strategic vulnerabilities that we could exploit in the next 6 months. For each vulnerability, suggest one concrete tactical move our team could execute given our strength of [OUR_STRENGTH]. Format as a numbered action plan.
Write a Win-Loss Analysis After Losing a Deal
You are a sales strategy analyst. We recently lost a deal to [COMPETITOR_NAME]. The prospect chose them because of [STATED_REASON]. Our proposal focused on [OUR_PITCH]. Write a structured win-loss analysis that identifies: what we did well, where we fell short, what the competitor likely offered that we did not, and 3 concrete changes we should make to our pitch for similar opportunities going forward.
Benchmark Your Pricing Against Competitors
Act as a pricing strategy consultant. Our current pricing for [PRODUCT_OR_SERVICE] is [OUR_PRICE]. Our main competitors charge [COMPETITOR_PRICES]. Given that our key differentiators are [OUR_DIFFERENTIATORS], analyse whether our pricing is positioned correctly. Provide a recommendation: should we increase, hold, or restructure our pricing, and by how much? Include a short rationale and any risks.
Create a Jobs-to-Be-Done Customer Analysis
You are a product strategy consultant trained in the Jobs-to-Be-Done framework. Our product is [PRODUCT_NAME] and our target customer is [CUSTOMER_DESCRIPTION]. Identify the top 5 functional, emotional, and social jobs our customer is trying to get done. For each job, rate how well our product currently addresses it (1–5) and identify one competitor who does it better. Present as a table.
Analyse a Competitor's Recent Strategic Move
Act as a competitive intelligence consultant. Our competitor [COMPETITOR_NAME] recently made this strategic move: [STRATEGIC_MOVE]. Analyse what this move signals about their broader strategy, who it most threatens in the market, and specifically how it impacts us given that we focus on [OUR_FOCUS_AREA]. Recommend whether we should respond immediately, monitor closely, or ignore — and give a one-paragraph justification.
Evaluate a Partnership Using a Fit-to-Strategy Framework
You are a corporate development analyst. We are evaluating a potential partnership or integration with [PARTNER_NAME] which operates in [PARTNER_DOMAIN]. Score this opportunity against our strategic priorities: [OUR_PRIORITIES]. For each priority, rate how well this partnership supports it (1–5), explain your reasoning in one sentence, and identify any strategic risks. Present as a scoring table with a total fit score and a go/no-go recommendation.
Write a Competitive Response Strategy to a Market Threat
Act as a competitive response strategist. A major threat has emerged in our market: [MARKET_THREAT]. This threatens our position because [IMPACT_DESCRIPTION]. Develop a competitive response strategy with 3 options: Defend (protect existing position), Attack (go on the offensive), and Reposition (change our strategy). For each option, outline the key moves, required resources, expected outcomes, and the scenario in which it is the best choice.
Build a Competitive Intelligence Tracker Template
Act as a competitive intelligence manager. I want to set up a recurring competitive tracker for the [INDUSTRY] space. Design a Notion or spreadsheet table template I can update monthly. Include columns for: competitor name, recent product updates, pricing changes, key hires or departures, marketing campaigns, customer sentiment signals, and our recommended response. Add a notes column and a 'threat level' rating (1–5). Include instructions on where to source each data point.
Write a Competitor Response Brief for the Sales Team
Act as a sales enablement strategist. Our sales team keeps losing deals to [COMPETITOR_NAME]. Here is what we know about their offer: [COMPETITOR_OFFER]. Here is our offer: [OUR_OFFER]. Write a 1-page competitor response brief for the sales team. Include: a head-to-head comparison table, 3 clear 'we win when' scenarios, 3 traps to avoid when selling against them, and 5 sharp competitive talking points reps can use in conversations without sounding defensive.