Build a Competitive Intelligence Tracker Template

Act as a competitive intelligence manager. I want to set up a recurring competitive tracker for the [INDUSTRY] space. Design a Notion or spreadsheet table template I can update monthly. Include columns for: competitor name, recent product updates, pricing changes, key hires or departures, marketing campaigns, customer sentiment signals, and our recommended response. Add a notes column and a 'threat level' rating (1–5). Include instructions on where to source each data point.