Write a Competitor Response Brief for the Sales Team

Act as a sales enablement strategist. Our sales team keeps losing deals to [COMPETITOR_NAME]. Here is what we know about their offer: [COMPETITOR_OFFER]. Here is our offer: [OUR_OFFER]. Write a 1-page competitor response brief for the sales team. Include: a head-to-head comparison table, 3 clear 'we win when' scenarios, 3 traps to avoid when selling against them, and 5 sharp competitive talking points reps can use in conversations without sounding defensive.