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Go-to-Market StrategyDeep Work

Design a Go-to-Market Strategy for a New Product

Act as a go-to-market strategist. We are launching [PRODUCT_NAME] in [TARGET_MARKET] in [TIMELINE]. Our primary customer segment is [CUSTOMER_SEGMENT] and our key differentiator is [KEY_DIFFERENTIATOR]. Design a step-by-step GTM plan covering: target segment definition, positioning statement, key channels, launch sequence (pre-launch, launch, post-launch), and the top 3 success metrics we should track.

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Go-to-Market StrategyStandard

Write a Positioning Statement for a New Offering

You are a brand positioning specialist. I need a crisp positioning statement for [PRODUCT_OR_SERVICE]. Our target customer is [TARGET_CUSTOMER], our category is [CATEGORY], our key benefit is [KEY_BENEFIT], and our proof point is [PROOF_POINT]. Write 3 variations of a positioning statement using the classic format: 'For [target customer] who [need], [product] is a [category] that [key benefit], unlike [competitor/alternative], because [proof point].' Then recommend which is strongest and why.

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Go-to-Market StrategyDeep Work

Choose the Right Pricing Model for a New Service

Act as a pricing strategy consultant. I am launching [SERVICE_NAME] and am considering these pricing models: [PRICING_OPTIONS]. My target customer typically has a budget of [CUSTOMER_BUDGET] and values [CUSTOMER_VALUES] most. Evaluate each pricing model against 5 criteria: customer perception, revenue predictability, competitive fit, scalability, and ease of sale. Present as a scoring table and recommend the best model with a rationale.

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Go-to-Market StrategyStandard

Draft a Product Launch Announcement Email

Act as a product marketing manager. We are launching [PRODUCT_NAME] on [LAUNCH_DATE]. Our key audience is [TARGET_AUDIENCE] and the headline benefit is [HEADLINE_BENEFIT]. Write a launch announcement email with a compelling subject line, a 3-paragraph body (hook, product value, call-to-action), and a P.S. line. Tone should be excited but professional. Keep the total email under 200 words.

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Customer ResearchDeep Work

Design a Customer Research Interview Guide

You are a UX researcher and customer discovery specialist. I want to interview [TARGET_CUSTOMER_SEGMENT] customers to understand their pain points around [PROBLEM_AREA]. Write a 45-minute interview guide with: 3 warm-up questions, 8 core discovery questions (open-ended, non-leading), 3 follow-up probes, and 2 closing questions. Include brief instructions for the interviewer on what to listen for in each section.

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Customer ResearchDeep Work

Build a Customer Persona from Research Notes

Act as a market research analyst. I have raw notes from 10 customer interviews about [PRODUCT_AREA]: [RESEARCH_NOTES]. Synthesise these notes into a detailed customer persona. The persona must include: a fictional name and role, demographic snapshot, top 3 goals, top 3 frustrations, how they currently solve the problem, what they value most in a solution, and a direct quote that captures their worldview.

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Customer ResearchStandard

Analyse NPS Feedback to Identify Improvement Areas

Act as a customer experience analyst. Here are verbatim NPS survey responses from our customers about [PRODUCT_OR_SERVICE]: [NPS_RESPONSES]. Analyse the responses and identify the top 3 themes driving detractor scores and the top 3 themes driving promoter scores. Present as a table. Then write a one-paragraph executive summary with 3 prioritised improvement actions we should take in the next 60 days.

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Customer ResearchDeep Work

Map the Customer Journey for a Core Use Case

You are a customer experience strategist. Our product is [PRODUCT_NAME] and our core customer is [CUSTOMER_TYPE]. Map the full customer journey for the use case of [USE_CASE]. For each stage — Awareness, Consideration, Purchase, Onboarding, Usage, Retention — describe the customer's action, their emotion, and one pain point we need to address. Present as a journey map table.

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Data & InsightsStandard

Turn a Data Report into an Executive Summary

You are a business intelligence analyst. I have a raw data report on [REPORT_TOPIC] with the following key figures: [KEY_DATA_POINTS]. Write a 3-paragraph executive summary for the leadership team. Paragraph 1: the headline story in the data. Paragraph 2: the top 2 anomalies or surprises. Paragraph 3: 3 data-driven recommendations. Avoid jargon and keep it under 250 words.

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Data & InsightsStandard

Write a Data-Backed Argument for a Budget Request

Act as a financial analyst and strategic communicator. I need to justify a budget request of [BUDGET_AMOUNT] for [PURPOSE]. Here is the supporting data I have: [DATA_POINTS]. Write a persuasive 3-paragraph argument that leads with the business impact, uses the data as evidence in the second paragraph, and closes with a clear ask and ROI expectation. Tone should be confident and factual.

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Financial PlanningDeep Work

Write a Cost-Benefit Analysis for a Proposed Change

You are a financial planning analyst. I am evaluating a proposed change: [PROPOSED_CHANGE]. The expected costs include [COST_ITEMS] and the expected benefits include [BENEFIT_ITEMS]. Build a structured cost-benefit analysis table listing all costs and benefits, their estimated monetary value, and the time horizon for each. Calculate the net benefit and benefit-cost ratio. Conclude with a one-sentence recommendation on whether to proceed.

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Financial PlanningDeep Work

Create an Annual Budget Proposal for a Department

Act as a finance business partner. I manage the [DEPARTMENT_NAME] department and need to submit our annual budget proposal for [FISCAL_YEAR]. Our main activities are [KEY_ACTIVITIES] and our top strategic priority is [STRATEGIC_PRIORITY]. Help me structure a budget proposal that includes: a headline summary, cost breakdown by category (headcount, tools, travel, programmes), year-on-year comparison notes, and a clear justification for any budget increases.

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