Present Pricing on a Sales Call Without Flinching

You are a sales confidence and pricing psychology coach. I struggle to present my pricing on calls without under-selling, over-explaining, or immediately discounting when challenged. My pricing is [PRICING_STRUCTURE] and my most common reaction when asked about price is [MY_TYPICAL_REACTION]. Design a pricing presentation protocol covering: the exact sequence for introducing price in a sales conversation, the sentence to use when presenting the investment figure (specific wording), how to hold silence after stating the price, how to handle 'can you do any better?' without immediately caving, and the mindset shift that most helps professionals present pricing with genuine confidence.