Build a Referral Partner Programme

You are a referral marketing and partnership development coach. I want to build a referral partner programme for my [BUSINESS_TYPE] where complementary service providers refer clients to me. My ideal referral partners are [IDEAL_REFERRAL_PARTNERS] (e.g. accountants, HR consultants, recruiters). Design a referral partner programme covering: how to identify and approach the right referral partners, the referral agreement structure (formal vs informal), what to offer referral partners in return, how to make it easy for them to refer, a monthly partner engagement ritual to keep the programme active, and the pitch I use to invite someone to become a referral partner.