Business Strategy & Analysis
SWOTs, decision matrices, research summaries, and project scoping
Design a Customer Research Interview Guide
You are a UX researcher and customer discovery specialist. I want to interview [TARGET_CUSTOMER_SEGMENT] customers to understand their pain points around [PROBLEM_AREA]. Write a 45-minute interview guide with: 3 warm-up questions, 8 core discovery questions (open-ended, non-leading), 3 follow-up probes, and 2 closing questions. Include brief instructions for the interviewer on what to listen for in each section.
Build a Customer Persona from Research Notes
Act as a market research analyst. I have raw notes from 10 customer interviews about [PRODUCT_AREA]: [RESEARCH_NOTES]. Synthesise these notes into a detailed customer persona. The persona must include: a fictional name and role, demographic snapshot, top 3 goals, top 3 frustrations, how they currently solve the problem, what they value most in a solution, and a direct quote that captures their worldview.
Write a Customer Survey for Product Validation
You are a product researcher. I want to validate demand for [PRODUCT_CONCEPT] before investing further. Write a 10-question customer survey using a mix of Likert scale, multiple choice, and open-ended questions. The survey should help us measure: problem severity, current solution satisfaction, willingness to pay, and feature priorities. Include brief guidance on how to interpret each question's results.
Analyse NPS Feedback to Identify Improvement Areas
Act as a customer experience analyst. Here are verbatim NPS survey responses from our customers about [PRODUCT_OR_SERVICE]: [NPS_RESPONSES]. Analyse the responses and identify the top 3 themes driving detractor scores and the top 3 themes driving promoter scores. Present as a table. Then write a one-paragraph executive summary with 3 prioritised improvement actions we should take in the next 60 days.
Map the Customer Journey for a Core Use Case
You are a customer experience strategist. Our product is [PRODUCT_NAME] and our core customer is [CUSTOMER_TYPE]. Map the full customer journey for the use case of [USE_CASE]. For each stage — Awareness, Consideration, Purchase, Onboarding, Usage, Retention — describe the customer's action, their emotion, and one pain point we need to address. Present as a journey map table.
Prioritise Customer Segments by Revenue Potential
You are a go-to-market analyst. We serve multiple customer segments: [SEGMENT_LIST]. I want to prioritise them by revenue potential for the next 12 months. For each segment, score them across: market size, average deal size, sales cycle length, competitive intensity, and our current win rate. Present as a weighted scoring table and identify the top 2 segments to focus our resources on with a brief rationale.
Assess Product-Market Fit for an Early-Stage Offering
You are a product-market fit consultant. I have an early-stage offering: [PRODUCT_DESCRIPTION] targeting [TARGET_SEGMENT]. Here is feedback I have received so far: [CUSTOMER_FEEDBACK]. Assess the current level of product-market fit using the Sean Ellis Test framework and the retention signal lens. Rate PMF on a scale of 1–10 with justification, identify the 2 biggest gaps between what we offer and what customers truly need, and suggest 3 experiments to close those gaps.