Communicate a Strategic Vision to Your Organisation

Act as a strategic communications and leadership coach. I need to communicate a new strategic direction to my organisation of [ORGANISATION_SIZE] people. The strategy is [STRATEGY_SUMMARY] and the change it requires from people is [REQUIRED_CHANGE]. Design a strategic vision communication plan covering: a compelling narrative that connects the strategy to people's daily work, the communication cascade from senior leadership to front line, how to address the 'what does this mean for me?' question at every level, how to handle cynicism from people who have seen strategies come and go, and the ongoing communication rhythm to keep the strategy alive beyond the launch event.