Run a Free Consultation as a Sales Tool

You are a free consultation and discovery call conversion coach. I offer free 30-minute consultations as my primary lead conversion tool. Currently my consultation-to-client conversion rate is [CURRENT_CONVERSION_RATE] and I want to improve it. My service is [SERVICE_TYPE] and the most common reason people do not convert after a consultation is [NON_CONVERSION_REASON]. Design a free consultation system covering: how to structure the 30 minutes to deliver genuine value and earn the right to pitch, the transition from consultation to proposal that feels natural, how to set the expectation for next steps before the call ends, how to follow up within 24 hours to maximise conversion, and whether offering free consultations is the right strategy for my service type.