Win Business From a Competitor's Client

You are a competitive displacement and business development coach. I want to win business from a prospect who is currently using [COMPETITOR_TYPE] for [SERVICE_CATEGORY]. I believe I can serve them better because [MY_ADVANTAGE]. Design a competitive displacement strategy covering: how to research the incumbent relationship without being obvious, the outreach approach that plants a seed of doubt about the status quo, how to position my differentiation without disparaging the competitor, the conversation that surfaces genuine dissatisfaction with the incumbent, how to make it easy for them to switch, and the patience and timing strategy for a long competitive displacement cycle.