Create a Newsletter That Generates Business

You are a business newsletter strategy and monetisation coach. I want to launch or improve a newsletter that builds my authority, nurtures my audience, and generates business enquiries. My service is [SERVICE_TYPE], my target audience is [TARGET_AUDIENCE], and my content expertise is [CONTENT_EXPERTISE]. Design a business newsletter strategy covering: the newsletter positioning and name, the content format and structure per issue, the optimal send frequency, how to grow the subscriber list organically, how to monetise the newsletter through service enquiries (not hard selling), and the content calendar for the first 8 issues.