Sell Without Discounting

Act as a pricing confidence and value selling coach. I have a habit of discounting my services when prospects ask for a lower price — even when they have not pushed hard. My service is [SERVICE_TYPE] and my typical discount is [TYPICAL_DISCOUNT]. This is costing me [ESTIMATED_ANNUAL_COST] per year. Design a no-discount selling approach covering: why I am reaching for discounts before they are needed, the value-strengthening conversation to have before price is even discussed, the language to use when a discount is requested (specific scripts), non-price concessions I can offer instead of a discount, and a 30-day no-discount commitment protocol to break the habit.