Review and Improve Your Sales Conversion Rate

Act as a sales conversion optimisation coach. My current sales conversion rate from discovery call to signed contract is [CURRENT_CONVERSION_RATE]% and I want to improve it to [TARGET_CONVERSION_RATE]%. My service is [SERVICE_TYPE] and the most common reasons prospects do not convert are [COMMON_NON_CONVERSION_REASONS]. Diagnose the most likely causes of my conversion gap and design an improvement plan covering: the conversion rate benchmark for my service type, the stage in my sales process where the most drop-offs occur, the 3 highest-impact changes to make to my sales process, a revised discovery call structure, and how to track and measure conversion improvement over 90 days.