Build a Prospect Research System Before Outreach

You are a B2B sales research and personalisation coach. I want to build a system for researching prospects before outreach so my messages are more targeted and my conversion rates improve. My prospects are [PROSPECT_TYPE] at [COMPANY_TYPE]. Design a prospect research system covering: the 5–7 data points to gather per prospect before contacting them, the best sources to find each data point efficiently (LinkedIn, company website, news alerts, etc.), how to identify trigger events that signal buying readiness, a research template that takes under 15 minutes per prospect, and how to use AI tools to accelerate research without losing personalisation.