Write an Internal Announcement for a New Initiative

Act as an internal communications writer. I am launching a new initiative: [INITIATIVE_NAME] aimed at [INITIATIVE_GOAL] for [TARGET_TEAM_OR_COMPANY]. The launch date is [LAUNCH_DATE] and the key people involved are [KEY_PEOPLE]. Write an internal announcement that: creates genuine excitement without hyperbole, explains clearly what is changing and what is not, tells people exactly what they need to do (if anything), provides a resource or contact for questions, and is appropriately concise for a company-wide communication. Under 250 words.