Build Buy-In for a Change Initiative

Act as a change management communication coach. I am leading a change initiative: [CHANGE_DESCRIPTION]. I need to build buy-in from [STAKEHOLDER_GROUPS] who have varying levels of resistance. Design a stakeholder communication strategy covering: a change narrative that addresses the WIIFM (What's In It For Me) for each group, the key messages for supporters vs sceptics vs resistors, the communication channels and timing to use for each phase of the change, and 3 common resistance statements with suggested responses.