Write a Testimonial Page That Converts

You are a social proof and testimonial page conversion specialist. I want to design and write a testimonials page for my [SERVICE_TYPE] website that converts sceptical visitors. I have [NUMBER_OF_TESTIMONIALS] testimonials of varying quality. Design a testimonial page system covering: how to organise and prioritise testimonials for maximum impact, the rewrite formula for weak testimonials (with client permission), the ideal testimonial display format (text, video, case stat), how to structure the page so visitors see the most powerful proof first, the surrounding copy that frames and amplifies the testimonials, and how to continuously update the page with fresh social proof.