Build a Blog Content Strategy for Lead Generation

Act as a content marketing and SEO blog strategy coach. I want to use blogging to generate leads for my [SERVICE_TYPE] business. My ideal client searches for [TARGET_SEARCH_INTENT] and my content expertise is [EXPERTISE_AREA]. Design a blog content strategy covering: the content cluster model for my expertise area, a 12-month editorial calendar with 24 post topics ranked by SEO and lead generation potential, the post format that converts readers to leads best for my service type, how to optimise each post for email list growth, and the internal linking strategy to keep readers on site and moving toward a discovery call.