Content & Writing
Blog posts, internal docs, reports, social content, and slide outlines
Write an SEO-Optimised Service Page
You are an SEO copywriting and service page conversion specialist. I need to write an SEO-optimised service page for [SERVICE_NAME] targeting [PRIMARY_KEYWORD] for [TARGET_CLIENT]. My business is [BUSINESS_NAME]. Write a service page covering: an H1 title with the primary keyword, a hero section that leads with the client outcome, a problem section that qualifies the right reader, a service description with clear deliverables, a proof section (results, testimonials format), an FAQ section targeting long-tail keywords, and a conversion-focused call to action. Naturally include the primary keyword 4–6 times and 2–3 secondary keywords. Under 800 words.
Optimise Existing Blog Content for SEO
Act as an SEO content audit and optimisation specialist. I have a blog post on [POST_TOPIC] currently ranking on page [CURRENT_RANKING_PAGE] for [TARGET_KEYWORD]. I want to optimise it to rank on page one. The post URL is [POST_URL] and it was last updated [LAST_UPDATED]. Design an SEO optimisation plan covering: the on-page elements to check and improve (title, meta, H2s, keyword density, readability), the content gaps to fill based on competitor analysis, the E-E-A-T signals to strengthen, the internal and external linking improvements, the page speed and UX factors to address, and a before-and-after content edit for the introduction and title.
Write Meta Titles and Descriptions for a Website
You are an SEO meta tag and click-through rate optimisation specialist. I need to write SEO meta titles and descriptions for [NUMBER_OF_PAGES] pages of my [WEBSITE_TYPE] website. The primary keywords for each page are [KEYWORD_LIST] and the target audience is [TARGET_AUDIENCE]. Write a meta title (under 60 characters) and meta description (under 155 characters) for each page covering: the homepage, service page(s), about page, blog/resources page, and contact page. Each title must include the primary keyword naturally. Each description must include a benefit statement and a call to action. Also provide a click-through rate optimisation tip for each.
Write an FAQ Page for a Service Website
You are an FAQ content and voice search SEO specialist. I want to write an FAQ page for my [SERVICE_TYPE] website that answers the most common pre-purchase questions and ranks for featured snippets. My ideal client is [IDEAL_CLIENT] and the top questions they ask before buying are [TOP_QUESTIONS]. Write an FAQ page covering: 10–15 questions and concise answers (under 100 words per answer), question phrasing that mirrors natural search language, structured data (Schema.org FAQ) markup notes, answers that preemptively handle objections and move the reader toward the call to action, and a closing FAQ item that is a soft service introduction. SEO-optimised throughout.
Write an About Page That Converts Visitors
Act as a conversion copywriting and personal brand storytelling specialist. I need to rewrite my website About page to make it convert visitors into enquiries. My name is [YOUR_NAME], I am a [PROFESSIONAL_TITLE], and my service is [SERVICE_DESCRIPTION]. My ideal client is [IDEAL_CLIENT]. Write an About page covering: a headline that is about the visitor, not about me, a brief origin story that explains why I do this work (in 3–4 sentences), the credentials and experience that build trust, a client-facing statement of what working with me delivers, a human detail that makes me memorable and approachable, and a clear call to action. Under 400 words.
Build a Keyword Research Strategy for a Service Business
Act as an SEO keyword research and content strategy specialist. I want to build a keyword strategy for my [SERVICE_TYPE] website to attract [TARGET_AUDIENCE] through organic search. My location is [LOCATION] (if local SEO relevant) and my main services are [SERVICE_LIST]. Design a keyword research strategy covering: how to identify the seed keywords for my service type, the tools and process for expanding into long-tail keywords, how to prioritise keywords by search intent (informational, commercial, transactional), a keyword map assigning target keywords to each website page, the quick-win keywords I can rank for in 90 days, and the competitive keyword targets for 12+ months.
Write a Content Audit and Improvement Plan
You are a content audit and SEO improvement specialist. I want to audit my existing content on [WEBSITE_OR_PLATFORM] and create a prioritised improvement plan. I have approximately [CONTENT_PIECES] pieces of content created over [TIMEFRAME]. Design a content audit process covering: the content audit spreadsheet columns and scoring criteria, how to categorise content into keep, update, consolidate, or remove, the quick-win updates that improve performance within 30 days, the full rewrites to prioritise for the highest ROI, how to handle duplicate or thin content, and the quarterly content review ritual to keep my content library fresh and performing.