Business Strategy & Analysis

SWOTs, decision matrices, research summaries, and project scoping

14 Prompts
Go-to-Market StrategyDeep Work

Design a Go-to-Market Strategy for a New Product

Act as a go-to-market strategist. We are launching [PRODUCT_NAME] in [TARGET_MARKET] in [TIMELINE]. Our primary customer segment is [CUSTOMER_SEGMENT] and our key differentiator is [KEY_DIFFERENTIATOR]. Design a step-by-step GTM plan covering: target segment definition, positioning statement, key channels, launch sequence (pre-launch, launch, post-launch), and the top 3 success metrics we should track.

claudechatgpt
Recommended ToolClaude
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Go-to-Market StrategyStandard

Write a Positioning Statement for a New Offering

You are a brand positioning specialist. I need a crisp positioning statement for [PRODUCT_OR_SERVICE]. Our target customer is [TARGET_CUSTOMER], our category is [CATEGORY], our key benefit is [KEY_BENEFIT], and our proof point is [PROOF_POINT]. Write 3 variations of a positioning statement using the classic format: 'For [target customer] who [need], [product] is a [category] that [key benefit], unlike [competitor/alternative], because [proof point].' Then recommend which is strongest and why.

chatgptclaude
Recommended ToolChatGPT
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Go-to-Market StrategyDeep Work

Choose the Right Pricing Model for a New Service

Act as a pricing strategy consultant. I am launching [SERVICE_NAME] and am considering these pricing models: [PRICING_OPTIONS]. My target customer typically has a budget of [CUSTOMER_BUDGET] and values [CUSTOMER_VALUES] most. Evaluate each pricing model against 5 criteria: customer perception, revenue predictability, competitive fit, scalability, and ease of sale. Present as a scoring table and recommend the best model with a rationale.

claudechatgpt
Recommended ToolClaude
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Go-to-Market StrategyStandard

Identify the Right Distribution Channels for Launch

You are a channel strategy consultant. We are launching [PRODUCT_NAME] targeting [TARGET_AUDIENCE] in [GEOGRAPHY]. Evaluate these potential distribution channels: [CHANNEL_OPTIONS]. For each channel, rate its reach, cost-efficiency, speed to first sale, and alignment with our target audience on a scale of 1–5. Present as a table and recommend our primary and secondary channels for the first 90 days.

chatgptgemini
Recommended ToolChatGPT or Gemini
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Go-to-Market StrategyStandard

Draft a Product Launch Announcement Email

Act as a product marketing manager. We are launching [PRODUCT_NAME] on [LAUNCH_DATE]. Our key audience is [TARGET_AUDIENCE] and the headline benefit is [HEADLINE_BENEFIT]. Write a launch announcement email with a compelling subject line, a 3-paragraph body (hook, product value, call-to-action), and a P.S. line. Tone should be excited but professional. Keep the total email under 200 words.

chatgptclaude
Recommended ToolChatGPT
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Go-to-Market StrategyStandard

Draft a Partnership Proposal to a Strategic Ally

Act as a business development director. I want to propose a strategic partnership with [PARTNER_COMPANY]. Our company is [OUR_COMPANY_DESC] and the synergy we see is [SYNERGY_DESCRIPTION]. Write a 3-paragraph partnership proposal email: paragraph 1 — why we admire their work and the specific opportunity we see; paragraph 2 — what we bring to the table and what we are asking for; paragraph 3 — a clear and low-friction call-to-action.

claudechatgpt
Recommended ToolClaude
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Go-to-Market StrategyDeep Work

Write a Strategic Narrative for a New Vision

You are a strategic communications advisor. Our company is pivoting its direction towards [NEW_VISION]. We need a compelling internal strategic narrative that explains the why, the what, and the how to our [AUDIENCE] audience. Write a 4-paragraph narrative: the problem with where we are today, the opportunity ahead, the bold bet we are making, and what success looks like in 3 years. Tone: inspiring, honest, and grounded.

claudechatgpt
Recommended ToolClaude
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Go-to-Market StrategyStandard

Write an Internal Change Management Communication

You are a change management consultant. Our organisation is implementing [CHANGE_INITIATIVE] which will affect [AFFECTED_GROUPS]. Write an internal communication to these groups explaining: what is changing and why, what stays the same, what the timeline is, where employees can get support, and a clear call to action. Use the ADKAR model tone (Awareness, Desire, Knowledge). Keep total length under 300 words.

claudechatgpt
Recommended ToolClaude
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Go-to-Market StrategyDeep Work

Design a Sales Territory Strategy

Act as a revenue operations strategist. I manage a sales team of [TEAM_SIZE] covering [GEOGRAPHY]. Our product targets [TARGET_CUSTOMER_PROFILE] and our top priority this year is [SALES_PRIORITY]. Design a sales territory strategy that: segments our addressable market into territories, allocates team members based on their strengths and account sizes, identifies the top 3 priority segments, and sets a coverage model (e.g. named accounts, geographic, vertical).

claudechatgpt
Recommended ToolClaude or ChatGPT
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Go-to-Market StrategyStandard

Write a Business Value Proposition in One Sentence

You are a brand strategy consultant. My business is [BUSINESS_DESCRIPTION] and I serve [TARGET_CUSTOMER] who struggles with [CORE_PROBLEM]. Write 5 variations of a single-sentence value proposition. Each must be under 20 words, jargon-free, and lead with the customer outcome — not the features. Then recommend the strongest one and explain in 2 sentences why it will resonate most with [TARGET_CUSTOMER].

chatgptclaude
Recommended ToolChatGPT
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Go-to-Market StrategyDeep Work

Draft a Market Entry Strategy for a New Geography

Act as a market expansion consultant. We are planning to enter [TARGET_GEOGRAPHY] with our existing product [PRODUCT_NAME]. Our home market is [HOME_MARKET]. Outline a phased market entry strategy covering: a market attractiveness assessment (size, competition, regulatory environment), the recommended entry mode (direct, partner, acquisition), a localisation checklist, the minimum viable team for entry, and the 3 most critical success factors in this geography.

claudegeminichatgpt
Recommended ToolClaude or Gemini
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Go-to-Market StrategyStandard

Write an Executive Elevator Pitch for Your Business

You are a pitch coach for founders and executives. My business is [BUSINESS_DESCRIPTION], we serve [TARGET_CUSTOMER], and our unique advantage is [UNIQUE_ADVANTAGE]. Our traction to date is [TRACTION_DATA]. Write a 60-second verbal elevator pitch (approximately 150 words) that opens with a problem hook, briefly explains what we do and for whom, highlights our traction, and ends with a clear ask or next step. Write 2 versions: one for an investor, one for a potential customer.

claudechatgpt
Recommended ToolClaude
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Go-to-Market StrategyDeep Work

Create a Strategic Account Plan for a Key Client

You are a key account management specialist. I manage the relationship with [CLIENT_NAME], a [CLIENT_TYPE] that currently generates [CURRENT_REVENUE] for us annually. My goal is to grow this account to [TARGET_REVENUE] in the next 12 months. Build a strategic account plan covering: client business priorities this year, our current relationship strength (by stakeholder), whitespace opportunities for expansion, risks to the relationship, and a 90-day action plan with named next steps.

claudechatgpt
Recommended ToolClaude
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Go-to-Market StrategyStandard

Draft a Press Release for a Major Business Milestone

You are a PR strategist. My company [COMPANY_NAME] has just achieved [MILESTONE]. Write a professional press release in standard format: headline, dateline, opening paragraph (who, what, where, when, why), two supporting paragraphs with detail and quotes, a boilerplate company description, and media contact details. The tone should be newsworthy, factual, and confident. Target audience is [TARGET_MEDIA_AUDIENCE].

claudechatgpt
Recommended ToolClaude
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